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For those unaware, Twitter is the latest social networking phenomenon. The main difference between it and any other social tool is that it’s based around what you say, in 140 characters, rather than how pretty your profile, your vast array of cool bands you like or all those super arty movies you like plus a love of hugging, stars, star tattoos, boys with emo hair etc. Nor does it matter how many “friends” you have.
What are you doing?
So how on earth do you get friends, or “followers” as they are called? Through interaction!
Twitter is more of a mediator between other platforms. Not so much finding friends from scratch but using platforms already established to interact with the friends already made, often on a more personal including one-on-one level.
Updates can be sent and received in a number of ways; on the website at twitter.com, through one of the many of the twitter clients (Twhirl, Twitterrific), via txt message on a mobile phone and now theres something about having your voice transformed into a pretty little twitter message for the world to see courtesy of Twitterfone (currently invite only).
In my opinion Twitter can be best used for making announcements; news reports, keeping fans and followers up-to-date with related issues and news, as putting out ideas and suggestions to those interested in certain topics. Currently enjoying popularity within the technology and web sectors, as with many new technologies, I feel Twitter has a great potential within the music industry.
Twitter as a means of promoting music
As I have found, Twitter is best for making announcements, asking questions and often getting quick responses, organising meetings and gatherings (photomeet dublin?) and shouting out ideas - it can only be useful to music promotion.
Fans can be made aware of Twitter through the usual pre-existing methods; Myspace, Facebook, website etc. Bands can therefore use Twitter to to update fans on their progress and gig dates.
Texting about gigs by local bands and promoters is seen as a good way of attracting (and reminding) friends about a gig, normally done on the day or a few days before.
By simply sending a message to one number rather than multiple numbers cuts cost, time and has the potential to reach many more people.
Twitter may not seem to be anything ground breaking, in fact almost backwards, but its through the simplicity, ease and uncluttered nature of this platform which has allowed it to grow as quickly as it has.
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