If you're new here, you may want to subscribe to my RSS feed.
Click here to find out what an RSS feed is. Thanks for visiting, Phil!
When it comes to chocolate, I’m not usually too adventurous. Twix and Twirl usually do the job. I’m also not usually taken in by clever marketing tactics, such as those currently employed by Cadbury.
This story begins with my cold which has worsened over the last few days (can I have some sympathy please?). As a result, I don’t have the energy to go into the cold cold kitchen and make food. Theres a pizzeria just around the corner.
While the pizza was being prepared, I popped into the shop a few doors down. Milk. Bread. Yogurts. Pie. Then, as I was queuing for the checkout, I spotted something. One of those stands with the word ‘new’ in large letters was within arms length as I stood queuing. Inside was chocolate. “That’ll be perfect for desert,” I thought to myself.
The pizza was great. I was pretty full. Now for ‘desert’.
As I mentioned above, I usually stick with the chocolate bars I know and love. I have in the past eaten a Twix everyday for a long period of time, though this was a few years ago. I don’t eat a lot of chocolate anymore. It is kept for the occasional treat. Since I was treating myself to a pizza, why not treat myself to a bar of chocolate. Although the new bar isn’t described anywhere on the packaging it was all down to luck.
I was putting my faith in Cadbury, that they would provide me with tasty chocolate if I choose to allow their £3.85m multi-media marketing campaign be considered (or at least some of it) well spent.
From the picture it looks like there is a river of chocolate oozing from the inside of each segment. First thoughts: “Where’s the ice cream!”
The chocolate on the outer casing reminds me of that on the Cadbury’s Caramel bar, thankfully, the inside was not caramel - It is only at this point that I realise the packaging of the two bars are identical, except for the colours. Instead; chocolate. A very rich, sweet, oozing chocolate, that tasted like it was stolen straight out of a hot chocolate fudge cake from a fancy restaurant and all it needed was some ice cream. Its soft smoothness goes down effortlessly. Hmmm.
It is definitely the desert I was looking for, though possibly too sweet for typical impulsive consumption. I doubt its particularly healthy either, but chocolate was never meant to be healthy was it?
Today’s chocolate buying was a product of Ze Frank’s influential brainwashing.
1 Comments
Leave a comment